A Lagos-born New Yorker, DJ SM (aka Seyi) is a pioneering force in bringing Afrobeats and Afropop to the heart of New York’s nightlife. With a career spanning two decades, he’s known for his instrumental role in making African music genres a staple of the city’s music scene. Since 2009, DJ SM has been at the forefront of producing and organizing vibrant, multicultural events and successful dance parties across the tristate area.

Versatility and Expertise

Beyond his deep West African roots in Afrobeats, DJ SM is a versatile open-format DJ whose ability to read a crowd and seamlessly blend genres has earned him the nickname “hybrid DJ.” From timeless Afropop, Afrobeats, Amapiano, Afrohouse hits to American Top 40 hits, his dynamic sets can effortlessly mix global genres, ensuring the dance floor is packed and always buzzing.

His extensive experience includes a wide range of event settings, from intimate private parties to major corporate functions. Besides, he once held club residencies and played at some of New York’s most iconic venues, including The Pierre, Cipriani, Skylark, Red Rooster, Taj, Lesouk, 40/40, Silvana, Shrine, TopView NYC and more! And he had featured as main DJ at several exclusive events including United Nations’ – among others.

Connecting Cultures Through Music

DJ SM’s commitment to culture extends beyond the turntables. He is the founder of African Soul Jam, a monthly event series dedicated to celebrating African music and culture. He also co-founded “A Taste of Africa Event Series” and has worked behind the scenes to support and organize Afrocentric networks and themed events, such as African Restuarant Weeks, using music, food, and fashion to connect diaspora communities across the United States. He recently launch AM Rockers to further feature newer African artists and producers such as in Afrohouse online. 

As Afrobeats and Amapiano continue their global rise, DJ SM is confident that the world is just beginning to experience the “best songs in history” coming out of Africa. He believes that New York, his adopted home, will keep playing major role in making these sounds a permanent part of the American mainstream.

Ready to elevate your event? Book DJ SM for an unforgettable experience that brings the vibrant sounds of Africa to your next party.